Custom theme work
Section-based themes that match your brand and merchandising model.
LiquidOnline Store 2.0UX
CODEREYES / SERVICE
Shopify experiences built to convert, not just launch.
Theme craft, app discipline, and checkout clarity — so your store feels premium and runs cleanly day to day.
Stack
- Shopify
- JavaScript
- Cloudflare
01The Problem
Shopify stores stall when theme and apps fight each other.
Quick launches often leave behind slow themes, overlapping apps, and weak merchandising structure.
Theme sprawl
Unfocused sections and leftover demo content make the brand feel generic.
App overload
Too many apps add scripts, cost, and unpredictable interactions at checkout.
Mobile slowness
Heavy media and unoptimized sections hurt browsing on the devices that matter most.
Weak merchandising
Collections and PDPs do not guide shoppers toward the right next product.
Painful migrations
Moving from WooCommerce or another platform without redirects and data discipline loses SEO and trust.
No iteration plan
After launch, nobody owns CRO experiments, seasonal updates, or tech debt.
02Our Approach
Shopify with editorial restraint and technical clarity.
We shape theme architecture, app choices, and conversion paths around how you actually sell.
Audit & brief
Brand, catalog, apps, and funnel goals.
Theme system
Clean sections, typography, and merchandising patterns.
Integrate
Payments, apps, and fulfillment tools — only what earns its place.
Optimize
Launch, measure, and improve the highest-impact pages.
03What We Deliver
What we deliver on Shopify.
Launch, rebuild, migrate, and refine.
App & workflow setup
Reviews, subscriptions, shipping, and CRM tools integrated carefully.
AppsKlaviyoShippingPlatform migrations
Catalog, customer, and redirect planning from WooCommerce or other stores.
MigrationSEODataConversion refinement
PDP clarity, collection strategy, and performance cleanup after launch.
CROSpeedAnalytics
04Featured Work
Relevant projects from our portfolio.
Selected work that maps to this service — published Codereyes case studies and portfolio items only.
Featured work coming soon
No published case studies are tagged to this service yet. Browse our full portfolio or talk to us about a similar project.
05Technology
Shopify-centric tooling.
Theme and storefront tech we use day to day.
- Shopify
- LILiquid
- JAJavaScript
- HYHydrogen
- Cloudflare
- MEMetaPixel
06Why Codereyes
Why Codereyes for Shopify.
Premium storefront craft with practical operations thinking.
Brand-grade UI
We avoid generic theme looks and build a coherent visual system.
Lean app philosophy
Every app must justify scripts, cost, and maintenance load.
Merchandising focus
Collections and PDPs structured to support how shoppers decide.
Clean migrations
Redirects and data mapping treated as first-class work.
Ongoing partnership
Seasonal campaigns and iteration after launch when you need them.
Honest platform advice
If WooCommerce or a custom build fits better, we say so.
07Process
Shopify project stages.
From store brief to post-launch iteration.
Brief
Catalog, brand, and channel goals.
UX
Key templates and conversion paths.
Build
Theme, apps, and content models.
QA
Checkout, payments, and device testing.
Grow
Launch support and CRO backlog.
08Results
Results we design toward.
Qualitative — no invented revenue stats.
Clearer product storytelling
PDPs that communicate value without visual noise.
Fewer conflicting apps
A simpler stack that is easier to manage and faster to load.
Confident seasonal changes
Theme sections structured so campaigns do not require a rebuild.
Migration without lost trails
Redirect discipline so shoppers and search engines find the new URLs.
09Packages
Engagement options for this service.
Typical Shopify engagement shapes. App-heavy or migration projects are scoped after discovery.
Theme Launch
Brand-aligned theme on a focused catalog.
- Theme customization
- Core templates
- Essential apps setup
- Launch checklist
Recommended
Store Rebuild
Deeper UX and performance pass for an existing store.
- IA & merchandising review
- Theme refactor
- App rationalization
- Speed & CRO pass
Migration
Move to Shopify with data and SEO care.
- Catalog & customer import
- Redirect map
- Checkout validation
- Cutover support
10FAQ
Questions teams ask before we start.
Straight answers about scope, timelines, and how we work together.
11Explore More
Related services and next steps.
Next step
Let’s build a Shopify store that feels intentional.
Tell us about your catalog, current theme, and growth goals — we will recommend the right engagement.